THE RISE OF DIGITAL BUSINESS
If you’re reading this, you likely do not have to be convinced of the pervasiveness, velocity or inevitability of Digital Business. You likely know Gartner’s definition by heart (the creation of new business designs by blurring the digital and physical worlds) and you’ve heard countless times that by the year 2020, more than 7B people and businesses, along with 30B+ devices, will be connected to the Internet.
The question isn’t if the Rise of Digital Business is upon us. The question is what does it mean for your enterprise? How can you capitalize on it? How do you build a strategy that not only works, but also provides you with meaningful — and profitable — differentiation in a digital world rife with disruptive forces and previously unknown competitors.
This is an initially complex but ultimately rewarding challenge that begins with simply articulating an approach that people at every level of the enterprise can understand and buy into. Here are four key pillars to consider when building your approach.