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3 Results for 'personalization'
Blog

October 10, 2017

In developed economies, more than 70% of people over the age of 18 carry at least one financial card. In fact, most of those consumers carry an average of 3.7 credit and debit cards. Card marketers will find that the key to brand engagement will be to deliver customization and personalized brand experiences. 
Blog

By Entrust Datacard

September 04, 2012

Technology is shaping the future of the financial services industry. A new banking customer is emerging-one who is more tech savvy and holds higher expectations for innovative services and programs.
Blog

By Entrust Datacard

January 07, 2013

Gone are the days when consumers expected generic card mailings with no personalization tied to the carrier or the card.
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