Mobile devices have empowered users and become an integral part of our daily lives. And behind the scenes, customization around apps, operating systems and device formats have been created to match every preference — for us — the users.
In developed economies, more than 70% of people over the age of 18 carry at least one financial card. In fact, most of those consumers carry an average of 3.7 credit and debit cards. Card marketers will find that the key to brand engagement will be to deliver customization and personalized brand experiences.