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By Entrust Datacard

September 14, 2015

The future of payment is now. With the growing deployment of EMV smart card solutions, we're finally moving away from traditional — and highly vulnerable — cards and toward a solution that makes it very challenging for credit card fraud to be carried out. This is a vital step forward in the realm of payments, and one that couldn't come sooner, given the frequency of credit card-based attacks, and the growing sophistication of cybercriminals who attempt to carry out these intrusions. As a technology, EMV functions to bolster the security of the payment transaction through the presence of an in-card chip that helps with authentication and verification. In terms of what EMV does to provide an unprecedented degree of security during the transaction, there are three central elements, which Entrust Datacard VP of Financial Marketing Ray Wizbowski highlighted in a blog post:
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