A Brand TLD allows companies such as Ford to have domains ending with .ford, Netflix to have .netflix and Google to have .youtube. A Brand TLD allows the company to communicate its brand through the URL. It also enables the company to control policy and security for the whole TLD.
Recent Attack Underscores Need for EV SSL/TLS Certificates
By Bruce Morton
April 17, 2017
EV certificates display the site owner’s name in the browser status bar. This assures website visitors that the website is authentic and that they are on the intended site. This unique status bar is only displayed for brand’s protected with an EV certificate. They are designed specifically to mitigate attacks by letting users know the website can be trusted.