When it comes to securing a website with maximum visibility, there’s nothing like an Extended Validation (EV) certificate. In the digital world, EV certificates are like the stickers on your home or business that inform would-be intruders that the premises is protected by a security system. The warning also serves to assure your friends, family or customers that they are in a safe place.

On the Internet, such assurance injects a wild and open space with a dose of trust that makes it possible to communicate and do business, which in turn makes the Internet a tool for empowerment.

For example, when you enter a bank in the real world, you are aware of the fact that your money and personal information is protected by walls, vault doors and security people. In a digital world setting, it’s not common that everyday users are aware of the signs that they are in a secure environment. As presented in PART 1 of this blog series, it’s also quite easy for a falsified website to masquerade as real and trustworthy.

EV Certificates offer a clear indication that a specific space in the digital world is safe, and that you can be certain you are dealing with a true and verified identity.

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Since EV Certificates offer so much assurance, they tend to cost more than other certificate types that offer the same level of security, but much less visibility. The reason for this increase in price is that the amount of verification done behind the scenes to issue EV Certificates is much more extensive, so more work goes into getting you your EV Certificate than your other certificate types.

EV Certificates Are Worth the Hassle

For one, people aren’t just browsing on their computers anymore. Personal devices such as tablets and cell phones offer new targets for cybercriminals to access your life.

Secondly, as more and more websites choose to secure with EV certificates, it sheds light on other sites that are not secure as potentially malicious, saving the online world from the threat of fake-shack websites that will take your money and information, pack up and leave you with your pockets empty, identity compromised and a bad impression of your brand.

Google recently announced possibly moving to a protocol for the Internet that will see their browsers display a red X over the padlock icon for unencrypted HTTP sites. Called “AlwaysON HTTPS”, such a movement would create major visibility on sites that are not secure - the reverse idea behind EV Certificates.

When it comes taking control of your website’s identity, EV Certificates offer everything you need. As the movement towards a more visibly secure internet picks up steam, websites that are noticeably secure will have a leg up on the competition, and collectively, we’ll be one step ahead of the felons who would prefer the internet remain a random and anonymous place.

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Next on PROVE IT: Can One Certificate Authority Be More Reliable Than Another?

Stephen Demone

Stephen Demone
Stephen Demone is a Content Developer at Entrust Datacard where he specializes in digital certificate technology. An avid storyteller, Stephen has applied his love of writing to developing content that teaches, informs and sometimes challenges convention. Stephen graduated from the University of Ottawa Telfer School of Management  in 2009 and joined the Entrust Certificate Services division shortly thereafter.