Recently, Entrust Datacard helped Navy Federal Credit Union, the world’s largest credit union, create an instant payment card issuance program to roll out to all of their branch locations. The program is based on providing members with increased service levels and satisfaction, coupled with a scalable in-branch instant issuance solution of EMV debit cards. Members can now walk into any of the credit unions branch locations and instantly receive a fully personalized and activated EMV debit card ready immediate use. By implementing this branch experience, the credit union can continue to live up to its vision of “Being the most preferred and trusted financial institution serving the military and their families." Navy Federal Credit Union continually looks for innovative ways to enhance service levels and provide members a “wow” factor. In addition, because the credit union services military and defense personnel, it was important to provide convenient services as some were deployed overseas and/or they needed a new or replacement card in a matter of a short period of time. Today, the solution has been deployed in all 287 branches worldwide and the credit union has consistently seen an increase in debit card usage and transaction volume on their instantly issued cards compared to mailed cards – shortening days to first use by 10 days and increasing transaction volume by more than 10 transactions in the first 30 days.