With the looming liability shift in the United States, EMV is on every payment card issuer’s mind. Though with the challenge comes opportunities, such as bolstering customer relationships. A recent column, written one of our industry experts and published in PaymentsSource, outlines how being a trusted partner to customers will only benefit financial organizations in the long run. Remember that keeping the consumer top-of-mind will inevitably have a positive impact on an organization's bottom line.    

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