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Staying Relevant in an Ever-Evolving Connected World

Connectivity is growing at an exponential rate. Connected devices, which already outnumber human population, will grow to 30 billion by 2017— including more than 10 billion mobile devices. The impact of this proliferation is evident everywhere. We now lead lives that are truly connected in every way. As consumers, we increasingly expect anytime-anywhere access and personalized service, whether online at home, on-the-go with mobile devices, or in a store or branch location. As citizens, we expect our governments to function with the same connectedness — and offer the same convenience — as our favorite retailers, whether we are traveling across borders or accessing e-government portals. As employees, we take advantage of mobile technologies and applications to access information and collaborate in more productive ways. These shifts have been happening gradually for more than a decade, with many subtle changes in the ways we interact with our world occurring without us hardly realizing. Today, connectivity has reached a critical tipping point, with the changes growing faster and the impacts more critical and more complex. In this evolving environment, organizations in every industry are working to develop solutions that maximize convenience and productivity while minimizing risk. These new demands are changing the way we think about security and creating the need for end-to-end secure solutions. Just as the connectivity of our world is transforming the way we live and work, this new understanding of security is impacting the very core of how organizations operate. No matter your organization’s unique challenges, here are several key focal points for developing effective solutions:

  • Focus on simplicity: Across all industries and end users, it is critical to focus on simplicity. Break down the complexities and redundancies of your environment and you discover effective ways to transform the experience for end users.
  • Evaluate legacy card and credential programs: Examine the overall infrastructure of your secure identity program, as well as the issuance and authentication tools you have in place.
  • Identify specific security needs: An effective security assessment will likely include processes and technologies for securely identifying people and devices, securing access to mobile or browser-based applications, securing transactions and securing the issuance process for the credentials that govern all of these identity-based efforts.
  • Mitigate risk: Specifically, minimize any risk associated with safeguarding consumer and citizen information. This will help establish and maintain strong credibility, which is extremely important as you implement an enhanced identity-centric security solution.
  • Optimize efficiency: The connected life is an efficient life. Whether you’re a consumer, a citizen or an employee, connected technologies are helping us streamline responsibilities — and allowing you to work smarter, not harder. An effective security solution enables the full efficiency-boosting power of these technologies, and allows for the future flexibility to change and adapt as technologies advance and new use cases emerge. Flexible solutions are efficient solutions.
  • Remain relevant: A solid relevancy strategy consists of two simple parts: keep a finger on the pulse of today’s consumer to understand their evolving expectations. Then develop solutions that fit those changing needs.
In an environment where change is accelerating, it can be daunting to see through the blur to identify a solution. But by staying focused on these key points, you can ensure that the program you develop is positioned to offer valuable outcomes that enhance end-user satisfaction, drive growth and protect your customers’ investments — both today and into the future. That’s the power of enabling the connected end-user. To learn more about empowering consumers, citizens and enterprise  organizations, click here.

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