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CARTES America: How to complement card programs with NFC deployment capabilities

Presenter:  Rusty Carpenter, Regional VP Track: NFC, not only payment! Date: Thursday,  25 April Time: 12:00-12:30 As NFC technology continues to be adopted throughout the world, financial institutions will have a great opportunity to capitalize on this trend by complementing their card programs without major infrastructure investments or changes to their existing processes – thus enabling continuity and consistency between issuing traditional plastic cards and new NFC-enabled applications for mobile payments, and adapting to the changing needs of today’s consumers and external competitive forces. Datacard Group can speak to how organizations have a new and highly effective way to attract new customers and remain a leader in payments innovation. This presentation will discuss the benefits of having total payment issuance solutions for mobile NFC applications, virtual cards and plastic cards, as well as outlining how the technology works within banking infrastructures.  

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